SEO software
Why corporates should invest in SEO for recruitment
For many human resources managers the concept of SEO is quite foreign and unusual. Whereas it is something their counterparts in Marketing will be very familiar with, for HR professionals this part of recruitment marketing is not always so well known. For any HR managers and directors with marketing as part of their remit, this post offers a useful introduction to SEO for corporate recruitment.
Firstly, what is SEO? This is the process of changing a website so that it can be found by people who are searching for matching content on search engines (Google etc.). It also encompasses marketing activities that can be carried out to the same end. more »
A FREE AND COMPLETE SEO SOFTWARE
It’s rare enough to note SOEsoft then discover, monitor and improve your positioning and your Google referencing.
SEO Soft is a complete, free and open source. It collects the positions of your sites in Google based on keywords you set. You can also track multiple sites (up 20) and pair your Google Analytics.
This software is very easy to configure, enter your url and keywords and you’re done! So if you do not want to pay, if you need to monitor your positions on a daily basis, that is the software you need
Note that a new version, still free, should be released during 2012.
Download SOEsoft
A FREE AUDIT FOR WEBSITE
A website is much appreciated by its technical quality and in content. Its durability and its performance directly derived from the way it was designed and built.
During a design phase and by mode of development chosen, we often forget the basics (presence of tags, optimization of title, etc.). These small mistakes can be costly, so be it, today there are online tools to check a few simple but vital, I mean free audit.
The major audits of a technical audit:
Compliance with standards and accessibility guidelines
- Browser compatibility and scalability
- Quality of source code and the merits of the technologies used
- Length and presence of tags
- Proper functioning and visibility links
- Time loading pages and images
Of course the audit is not everything, but it’s a good call to order, so why not use it?
The one I prefer and I recommend it Woorank, it is rapid and complete, the information is relevant and it even allows you to get your complete report in PDF format via email.
Then Atypirank, it is slower but provides additional information (keyword density), most players will have fun comparing their results with other sites submitted.
And you, what tools do you use to audit?
ABOUT AUTHOR
Fabrice Ducarme – Formation internet
French WordPress trainer and Prestashop. Aged 40, a passion for computers and the latest technology, he is the creator of the Internet Agency WibeWeb , You can find him on Facebook , Twitter and Google+